01.Purpose of the study
How are customers distributed among insurance companies? Our monthly estimate, for April 2020, of customer acquisition through the organic visibility (SEO) of the sector's players.
02.Key figures, seven segments
Motor insurance
Home insurance
Motorcycle insurance
Professional liability
Health cover
Life insurance
Loan insurance
03.Combined, all segments
The combined analysis of the insurance sector, in Google visibility:
~6,500 customers/month
~6,300 customers/month
~62,000 visitors/month
every month
04.Methodology
For each sub-segment (motor, home, etc.), our Baromètre Digital™ continuously audits the ranking of every keyword in the business scope, then applies a declining click-through rate by position to compute the traffic actually captured by each player. From there, using the sector's observed conversion rate, we derive an estimate of monthly customers.
Detailed methodology: barometre-digital.fr/foire-aux-questions.
05.Order the full study
The full study covering the 7 universes is available at the preferential price of €960 excl. VAT (instead of €1,260 excl. VAT). To order: contact@vrdci.com or by phone on +33.1.45.35.00.80. PayPal link on request.
Full article on our Baromètre Digital™ site: full insurance study, April 2020.
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