01.Why now?
After a few years of reflection, VRDCI launched in 2021 its new brand™ Influence Solutions to carry its historic business specifically: prospect acquisition with payment on results.
After much hesitation, we are now convinced the change was necessary to consolidate our historic expertise: B2B and B2C prospect acquisition, paid on results.
02.Why “Influence”
It has to be said: Influence sounds good and is far easier to remember than VRDCI (“VR what?”). The acronym was chosen 22 years earlier for our internet agency, an IT services firm at the time, specialised in complex web projects. We changed business within two years and have been offering prospect acquisition paid on results for more than 25 years.
The rebrand was therefore more than necessary.
Influence Solutions is a trademark registered with the INPI (no. 4791601) operated by VRDCI, RCS Paris 431806900. The main domain name is influence.solutions.
03.What falls under the Influence brand
Everything related to prospect acquisition paid on results:
Organic search
Audit, optimisation, copywriting. Measured on traffic actually gained, not on rankings.
LinkedIn B2B / B2B2C
Creation of dedicated real accounts, connections, content, API automation.
Instagram & TikTok
Visual B2C acquisition, particularly on strong verticals (lifestyle, fashion, food, travel).
Email qualification
Building and qualifying B2B databases on precise business targeting, paid on conversion.
04.What VRDCI keeps
VRDCI remains the parent company and continues to carry the agency's other businesses: mobile app publishing, SaaS publishing, custom internet/intranet development and, more recently, AI consulting and training.
| Brand | Scope | Model |
|---|---|---|
| Influence Solutions | SEO, LinkedIn, Instagram, TikTok, email qualification | On results |
| VRDCI (mobile apps) | iOS / Android app publishing | Fixed price or royalties |
| VRDCI (SaaS) | SaaS publishing | Subscription |
| VRDCI (dev) | Custom development | Time & materials or fixed price |
| VRDCI (AI) | AI consulting & training | Per day |
Discover Influence Solutions
VRDCI's digital marketing offer, now under its dedicated brand.
CEO & founder, VRDCI