01.The format
One hour, every other month, in our offices in the 8th arrondissement of Paris. SEO: forget everything you know. We share, without filter, all the advice we usually give our clients for their sites.
coffee included
40 rue du Colisée
on registration
a month
02.On the programme
This is not an “SEO basics” session: we go straight to the subjects that actually move rankings.
- Real ranking audit, why your analytics tools have been wrong since “not provided”;
- Acquisition traffic calculation using a declining CTR on Google positions;
- Semantic cocoon, how a site's architecture weighs as much as its content;
- Smart backlinks, where to look and where to stop looking in 2019;
- Practical cases from our clients (anonymised): before/after on competitive topics.
03.Who is it for?
Marketing management
Who want to steer their SEO providers on the right indicators, not on vanity keywords.
Developers / technical
Who want to understand the concrete impact of their choices (rendering, performance, sitemap) on ranking.
SME / mid-cap directors
Who do not want to sign an 18-month SEO contract before understanding the mechanics.
04.Registration
Historic registration link: vrd.ci/seoM. Places are limited (a small group is part of what makes the discussion worthwhile).
2026 note. The programme and the rhythm have evolved since 2019; the session now includes a section on AI applied to SEO. Contact us for the next date.
Book the next session
We confirm the date and the exact address by email 5 days beforehand.
CEO & founder, VRDCI