2021

Study, customer distribution in the insurance sector

Our monthly study estimates, from the organic Google visibility of each player, the number of customers won by insurance companies (motor, home, motorcycle, professional liability, health cover, life, loan insurance).

Notable results: MAAF leads among insurers (~6,500 customers/month), Assurland among comparison sites (~6,300/month), Lerevenu.com among media (~62,000 visitors/month). The full study on all 7 universes is available on request.

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2021

B2B acquisition on LinkedIn, Club Business testimonial

Our LinkedIn service consists of creating a real account dedicated to acquisition (which remains the client's property) and influencing prospects at scale through our databases and our API automation tools.

For Club Business, we generated several hundred targeted contacts in the very first week and more than 15 membership requests in two weeks. Full testimonial from Fabien Robbe, director, on our References page.

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2019

Free advanced SEO training, Paris 8th

Antoine Mussard, founder and CEO, runs a free monthly one-hour session (9:30–10:30) on advanced organic search, in our offices in the 8th arrondissement.

On the programme: we share, without filter, all the advice we usually give our clients. Registration via vrd.ci/seoM.

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2016

We launch our Baromètre Digital™

Since Google generalised “not provided” on its keywords, conventional analytics tools can no longer properly estimate the organic visibility of a company and its competitors.

We are launching a monthly barometer that restores this analysis across the main financial sectors (mortgage lending, consumer credit, debt consolidation, credit insurance, online banking, retirement, savings, factoring) and adaptable on request to any other sector. More on barometre-digital.fr.

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2016

10,000 visits a month… but no SEO at all?

A site's traffic splits between direct traffic, external links, company-name searches and acquisition SEO traffic. Since Google's “not provided”, standard tools confuse the last two, and the share genuinely won by SEO is almost always overestimated.

The only reliable method is to audit the ranking of every keyword in the business scope, then apply a declining CTR by position (≈51% in 1st, ≈13% in 2nd/3rd, ≈4% in 4th/5th, ≈3% beyond). That is what we compile in our organic search PDFs.

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